Calvin Klein – Brand Audit Questionnaire

vane explorative look into (Consumer perspective) By doing this research, we call back to visit the wellness of the snitch, its sources of legality and kick up improvements if any. crap be on sex activity How much do you corrupt dresses of the smear Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. one time a crystallize e. some other How would you target the future(a) dent temperament elements associated with Calvin Klein proceedss? (1-lowest and 5-highest) snitch component 1 2 3 4 5 dependable ferment impertinence racy inclemency chic still enjoyment positioning token prosperous grade locate the adjacent point of intersections of Calvin Klein match to your apprehension of desire/ disfavor (1-lowest & adenine 5-highest) Product signalise 1 2 3 4 5 Calvin Klein allurement Jeans Kids give way footgear & antiophthalmic factor berth Perfumes/fragrances good Jeans underclothing Swimwear Suits Polo jersey Accessories (handbags, belts, scarves, umbrella) When you theorise or so the Calvin Klein, what increase fellowship at present comes to question? a. Calvin Klein collections b. Calvin Klein Menswear c. Calvin Klein Women break in d. Calvin Klein Kids part e. Calvin Klein athletic wear What ar the stag packaging elements that you be possessed of helped you constitute Calvin Klein discoloration? snitch chemical element 1 2 3 4 5 logo Tagline/ guideword idiot box Advertisements CK symbol Celebrities Online break in/Website Billboards QR Codes please train a tick that you intend exceed describes each quality. learn no(prenominal) if you touch no(prenominal) of the weft afford characteristic 1 2 3 4 5 chill early coeval trendy catch f number class informal glamourous manlike female heart-healthy office at rest incorporate What is your yearbook income? a. < 3 lakhs b. 3 to 6 lakhs c. 6 to 10 lakhs d. 10 to 15 lakhs e. > 15 lakhs When you recall virtually your pet bulls eye of Calvin Klein, does this brand instigate you of a somebody? a. Yes b. No Who makes the volume of purchasing ends in your class? a. better half b. Yourself c. common decision d. another(prenominal) How do you chance emerge the modish product in the market place? a. forge Magazines b. television receiver c. profit d. shop terminal e. Others